Pure Fi Releases New Ultra High Speed HDMI Active Optical Cable

November 15, 2022 - DS Digital Signage, DSE, DSE News & Blogs, ProAV News, RTA,

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Pure Fi unveiled its new Ultra High Speed HDMI Active Optical Cable (AOC). Capable of supporting HDMI 2.1a features including 8K video content at 60Hz over extended runs, this new AOC is designed for “professional AV use as well as digital signage applications.” Pure Fi will debut its new AOC at the upcoming Digital Signage Experience trade show in Las Vegas, which takes place Nov. 17-19, 2022 at the Las Vegas Convention Center. Digital signage media player manufacturer BrightSign (booth #325) will use Pure Fi’s new AOC to power an 8K demo driven by the company’s recently announced BrightSign XC5 media player.

“Connectivity from source to endpoint is critical to deliver the very best digital signage experience,” said Jeff Hastings, CEO of BrightSign. “Just like our players, Pure Fi designed its new AOC to handle the most robust 8K content with ease. We tested the new cable and consider Pure Fi’s new AOC to be an ideal complement to our new Series 5 media players, especially for content-rich applications that require long runs from the player to the display.”

Pure Fi designs, engineers and manufactures its proprietary chipsets and system in-house, giving the company full control of the entire manufacturing and distribution process. Pure Fi’s deep expertise in optoelectronics enables the company to drive high-speed data over long distances to create smarter connected solutions for the professional A/V market. Features:

High-Bandwidth Connectivity: Throughput up to 48 Gbps, supporting 8K content at 60 Hz or 4K content at 120 Hz.
Extended Range: Pure Fi’s 50-foot AOC is certified through the Ultra High Speed HDMI cable certification program, and additional lengths of 15 and 25 feet are in the process of being certified. Additionally, custom cable lengths can be made and certified upon request.
Low Electromagnetic Interference: Running 8K video content via traditional copper cables generates high electromagnetic interference, whereas Pure Fi’s AOC generates near-zero EMI.
Lightweight & Flexible: In contrast to heavy shielded copper cables, Pure Fi’s AOC is less than .2 inch thick, and a 300-foot cable weighs less than one pound.
Enhanced Audio Return Channel (eARC) allows high-fidelity audio for an immersive surround-sound experience.
Plug & Play Simplicity: Unidirectional cables greatly simplify connectivity, with no external power or software required.
Pure Fi’s new HDMI AOC is fully compliant with the latest industry standards, including version 2.1a of the HDMI specification.