Coming out of COVID and needing flexible working spaces, the luxury “Jan Heintze Kick Box” at PSV’s 35,000-capacity Philips stadium in The Netherlands, just installed eight new smart Philips professional displays from PPDS. These Android-powered Philips signage displays were selected and installed to create one of soccer’s most luxurious suites inside Dutch footballing giant PSV.

The Jan Heintze Kick Box, named after the club’s European cup-winning legend who is also a Danish national team star (86 caps), is one of sport’s most luxurious match-day hospitality venues. Capable of housing up to 34 people it is complete with its own private bar, kitchen, buffet and perfect views of the pitch.

The club wanted to not only to provide a visual solution for matchday entertainment services, but also to utilize the room for non-matchdays, adding new revenue opportunities. Providing a professional communication system for meetings and events to local businesses was key, as demand for equipped flexible work offices and spaces continues to grow.

North America is now the world’s largest market for flexible working and coworking spaces. According to figures, demand for flexible office workspaces has increased by 50% in the past five years, with locations forecast to almost double by 2023, to 10,000. The impact of the pandemic has also seen a rise in demand from businesses seeking safe, flexible, fully equipped work-spaces, with stadiums/arenas becoming increasingly attractive destinations.

Designed, operated and used by Panduit, a global provider of innovative networked solutions, in collaboration with PPDS, eight advanced smart HD displays were installed. Supporting Philips, the club’s official sponsor, all of the Philips displays were installed to create a premium, inclusive and versatile meeting room and function room experience. Philips recently extended its sponsorship of the club — which was founded in 1913 as Philips Sport Vereniging — by a further ten years, expiring 2031. It is the longest known sporting sponsorship of any professional sports team, totaling 118 years.

The installation inside the Jan Heintze Kick Box, includes 3x Philips 32” Q-Line displays, 4 x Philips 49” P-Line displays and, designed as the room’s centrepiece, a Philips 50” Q-Line display.

A custom AV over IP solution by partner, Atlona, enables easy wireless presentation, with content able to be cast and streamed from their Windows, Apple, Android or Linux devices instantly for increased efficiency. Using the PPDS CMND platform, TVs can be easily managed and updated by staff, either in the room or remotely, while custom branding and content on displays, as well as promotions and sponsored content can be created and deployed instantly.

A sound system was also integrated to work with the display system for a holistic premium audio-visual experience. The entire system was also future-proofed with Li-Fi integration by Signify for optimized reliability.

Roeland Scholten, Sales Director Benelux & IKAM EMEA at PPDS said: “The result of this custom solution transformed the box from an empty and unused space when no games were on into an in-demand and profitable space.”

“We achieved perfect versatility with our Philips displays,” said Peter Dillen, strategic account manager EMEA, Panduit.