ProSource, the largest consumer electronics group in the United States, has announced the addition of SureBright as a new service partner.

SureBright enables U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift. It’s a plug-and-play platform that embeds protection options natively in the checkout flow, unlocking a new stream of high-margin revenue while deepening customer trust.

“I’m excited to introduce our partnership with SureBright to the ProSource membership,” says Sherry Dantonio, ProSource Vice President of Growth & Member Services. “Their extended warranty program is an innovative, turnkey solution that helps drive incremental profit while strengthening customer loyalty. This aligns perfectly with our commitment to delivering high-impact, business-forward services that support the growth of our members.”

SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size.

“ProSource is a recognized leader in the specialty retail space, and we’re honored to be selected as their extended warranty partner,” said Manish Chauhan, CEO of SureBright. “Strategic alliances like this are central to our mission—partnering with trusted organizations that are deeply invested in their members’ success. Together, we’re delivering innovative tools that drive revenue, strengthen customer relationships, and create long-term value.”

Rick Albuck, Chief Growth Officer at SureBright, added: “This partnership is about more than just technology—it’s about shared values. ProSource members are known for delivering exceptional experiences, and we’re excited to help amplify that with a modern, easy-to-deploy warranty solution. I look forward to building strong relationships with the ProSource community and helping each member unlock new growth opportunities.”