David began his career at White Light in the U.K. after graduating in Live Events Technology from the University of South Wales. He later spent 5 years at Wireless Solution Sweden as their International Business Development Manager, leading up distribution and marketing for the Swedish manufacturer.
In his new role, David will oversee new marketing strategies and Business Intelligence, and support the sales development team to open new opportunities for the rapidly expanding company. His technical background will allow him to tailor the marketing strategies to reach and communicate with the users more effectively. “I have worked in different areas of the entertainment lighting market – my career started in Technical Support and then worked in Business Development, and I now have the opportunity to solidify the company’s international presence and how it communicates with users” said Ferraz, reflecting on his new role.
Fabio Sorabella, Prolights’ MD, commented: “I look forward to have David’s expertise in digital marketing up and running, as we grow into different sectors of the industry. Our young and dynamic team welcomes David, who will fit perfectly with us!”