Professional Video Alliance To Offer First of Dolby Approved Training


Farmington, ME—August 2023—The Professional Video Alliance (PVA) is thrilled to receive Dolby Approved status for its comprehensive calibration training. PVA will host its first –four-day session under the new status in Amsterdam on Sept. 18-20, following IBC 2023.

“We’re proud to join forces with Dolby as an education partner to become the first calibration training program to achieve the highly coveted ‘Dolby Approved’ status,” stated Gregg Loewen, Founder of PVA. “This exciting partnership will give PVA access to Dolby’s knowledgeable staff and exceptional training materials, ensuring that information on Dolby Vision is up-to-date and accurate. This collaboration will allow PVA to enhance our curriculum and provide valuable insights for both companies through the global network of skilled calibration professionals who receive the training.”

The ICA Video Training, with PVA Certification, is certified by the International Colorist Academy (ICA). Students experience Core training during the first two days and the following days include Advanced training with HDR calibration. The PVA is the only organization to teach HDR calibration and how it relates to reference projector systems.

Topics covered in the PVA curriculum include color theory, monitor and projector calibration techniques, creation of 3D LUTs, manipulation of color management systems, video system workflows, and application of new technology, including 4K and 8K resolutions, HDR, HDR10, HDR10 Plus, HLG, and Dolby Vision.

In 2016, PVA Founder Gregg Loewen began a partnership with the International Colorist Academy (ICA) to offer instructor-led video training for post-production professionals. The ICA is known worldwide for its excellence in quality standards among post-production professionals and is at the forefront of the industry relating to future technologies and standards.

Space is limited, and advance registration is preferred. To register for the upcoming class or inquire about the PVA: ICA@PVA.TV

Additional PVA/ICA Training:
Dec. 7-10, Bangkok, Thailand (In-person and English and Thai translation services)

Jan. 15-18, 2024, Las Vegas, Nevada
Feb. 5-8, 2024, Barcelona, Spain

About the Professional Video Alliance (PVA)
Founded in 2018, the Professional Video Alliance is an alliance of video-product manufacturers and video professionals who understand that collaboration and cooperation are far better—and far more profitable—than working in isolation. PVA members share best practices and offer support to each other at trade shows and other events. In addition, the PVA offers product certification by independent testing labs to assure integrators and consumers that PVA-certified products perform as advertised. The PVA also offers calibration training for post-production and home-theater installation professionals, with over 300 certified professionals worldwide. For more information, please visit