The 11th edition of Integrated Systems Europe will boast a more comprehensive training and development offering than any previous ISE, the show’s organizers announced this month.
Focal points for the new Professional Development program will include two new theater spaces on the show floor of ISE 2014 — one in Hall 7 aimed at the residential systems side of ISE’s market, the other in Hall 8 with a commercial application slant. ISE’s co-owner InfoComm International is also contributing to the drive for increased knowledge among the show’s visitors by promoting a special free voucher scheme for its on-site education program.
To this end, ISE has identified three main sectors for non-channel attendee growth: end-customers of commercial integration products and services; adjacent channels in the residential field such as architects, interior designers, building services companies and electrical contractors; and the content creation and experiential design community.
The content at ISE’s Residential Solutions Theatre will therefore be aimed at broadening the market for whole-house automation and intelligent building design, with non-technical presentations showcasing real-world case studies. Similarly, the Commercial Solutions Theatre will focus on the end-customer benefits of systems integration in a range of market verticals such as hospitality, healthcare, education, corporate and government facilities. With the help of a number of technology partners, the design and layout of both Theatres will provide inspiration for content creators and live-events professionals.
Meanwhile, InfoComm’s free voucher scheme for its education program, under which anyone who pre-registers for ISE 2014 using an invitation code will receive complimentary access to two InfoComm seminars of their choice on a first come, first served basis, has been designed to attract greater numbers of junior engineers and technicians to Amsterdam. Continuing the theme, CEDIA will be offering more of its popular technical and business education, with offers in place for earlybird discounts.