PPDS, Philips Professional TV and Digital Signage products, just announced the appointment of Scott Adams as its new director of hospitality.

With more than 25 years of ProAV hospitality experience, PPDS says Adams is one of the most knowledgeable hospitality sales professionals in the field and will play a key role in PPDS’ ambitions to become the “brand of choice” for the hospitality industry in North America.

Adams, a U.S. Air Force veteran, has held several high-profile senior sales management roles at different technology organizations during his career, including Philips, having originally joined the company back in 1995, spending 15 years as a regional sales manager. His return to PPDS also sees him reunite with Joe King, VP, PPDS Commercial Display, North America.

Scott’s responsibilities in the newly created position include developing and executing the company’s hospitality strategy, forming new partnerships with the AV channel (resellers, integrators, distributors and franchise owners), and communicating the outstanding benefits of its newly launched, market advancing and experience-enhancing range of 4K, Chromecast built-in, Philips MediaSuite pro Android TVs.

Scott hailed the new Philips MediaSuite pro TV range as an “unparalleled game-changer” for the hospitality industry. This new offering, alongside PPDS’ ambitions and devotion to customer service, was a key factor in his return to the Philips brand.

He also becomes a member of PPDS’s newly assembled “International Key Account Management” (IKAM) team and strategy — a program created to provide a single point-of-contact to support customers in executing their projects, whether on a national or international scale across multiple locations.

“With my new role at PPDS, I’ve come full circle in my career and am thrilled to be part of this team to use my knowledge and experience to help the company achieve its ambitions,” said Adams.

“The hospitality market presents clear and significant opportunities for PPDS, and with the arrival of Philips MediaSuite, coupled with our growing list of third-party partnerships, including Google and Netflix, I believe there will not be a stronger solution and package available anywhere in the current market. The MediaSuite product checks every box for both quality and functionality to customers and end users. The reaction has been incredible.”