PPDS Launches MUSE Digital Art Award for Artistic, Sustainable Technology

ppds muse digital art award

PPDS (aka Philips professional displays) has announced the launch of the MUSE Digital Art Award, a new environment-inspired international competition connecting artistic visionaries with industry-leading sustainable technology.

Aligned with PPDS’ ambitions to empower more energy-efficient and eco-friendly business, leisure and learning environments through sustainable technology, this initiative invites artists to help imagine and inspire “The Energy for Tomorrow.”

The MUSE Digital Art Award will reward 20 finalists with an opportunity to present their work at the world’s first “zero emission” art exhibition, hosted by PPDS, inside an international institution in Milan, Italy in November. PPDS is working closely with several art schools, colleges and universities in Italy to encourage participation, of which three will be guaranteed as finalists with the top student artist scooping their own Philips Tableaux display.

The initiative, which was born through a collaboration between Luca Guariniello, marketing manager Italy at PPDS, and Julia Rajacic, art curator, has received patronage from MNAD (National Museum of Digital Art), an autonomous museum established by the Italian Minister of Culture to unite generations and communicate through art the possibility of becoming digitally aware citizens.

Luca Guariniello commented: “In front of the major challenges resulting from the global social and environmental crisis, it has become urgent to find new ways of seeing and doing – finding the energy for tomorrow. Communities facing significant uncertainty need to be more innovative. In this context, creativity and technology are key in shaping truly innovative future scenarios and experimenting with promising solutions.

“With MUSE, we’re continuing to break new ground, using our multi-awarding zero-power Philips Tableaux displays to deliver the first zero-emission digital art exhibition here in Italy, bringing together the world’s most artistic minds to help inspire us all to do more and safeguard the futures of generations to come.”

Julia Rajacic added: “This initiative represents an opportunity for visual artists to approach a brand-new media. The participants will be the first in all history to create artworks that will then be exhibited on a power-free display. We aim to inspire a new generation of artists looking to integrate eco-sustainable guidelines within the creative process, from the studio practice to the exhibition.”

All submissions for the MUSE Digital Art Award must be designed for presentation (in portrait or landscape) on a 25” (16 x 9) Philips Tableaux display and submitted by Oct. 20, 2023. Entries will be individually reviewed by an “expert panel of judges, comprising digital art specialists, museum directors, art curators, critics, and renowned international artists, who will be revealed in the coming weeks.”

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On Nov. 7, the 20 finalists will be confirmed and announced for the exhibition in Milan, with entries prepared and wirelessly delivered onto 20 x individual Philips Tableaux displays installed at the event.

Three winners will be determined via the MUSE panel of judges, together with votes from visitors attending the exhibition collected via the MUSE Instagram page. Each winner will receive their own Philips Tableaux display, and the first-place professional artist will also win €3,000.

All finalists are invited to attend the exhibition either in person or remotely for those unable or living outside of local areas to minimize unnecessary travel.

Following this year’s event, a carbon footprint report will also be produced and published, taking into consideration staff transportation, material packaging, shipping, energy consumption and printing, and carbon will be offset, all completed by local Italian sustainability company, Ustainable.

Ron Cottaar, marketing director at PPDS, commented: “With MUSE, we’re inviting artists from around the world to share their visions to imagine a better future for the world of tomorrow and inspire us in our transformational journey as individuals, communities, and organizations. While participation is open to artists from around the world, a country will be designated each year to host the final exhibition. For the first edition of MUSE, Italy, was the standout choice as the hosting country to pilot this initiative.”

Stefan van Sabben, global CSR and sustainability manager at PPDS, concluded: “At PPDS, we believe actions speak louder than words, and as a business, we have placed sustainability as a top priority. It goes far beyond box ticking, credentials, and certifications, instead permeating everything we do, visible through our groundbreaking sustainable hardware and software solutions and behind the scenes in our factories and offices. At the same time, we want our solutions to help inspire change on a local and international scale, and for our industry. MUSE is a wonderful opportunity to amplify this message.”