PPDS, the exclusive global provider of Philips Professional Displays, has announced the promotion of Bruce Wyrwitzke to senior director of sales for North America. The move marks a new phase in PPDS’ strategic expansion across the region, building on Wyrwitzke’s five years with the company and 25 years of experience in the AV industry.

Wyrwitzke joined PPDS in 2021 as sales director and has since helped position the company as a strong competitor in the North American market. A former United States Air Force officer specializing in space systems, he has led his team to consistently exceed sales targets while strengthening PPDS’ presence in digital signage, interactive displays, dvLED and professional TV.

In his new role, Wyrwitzke will oversee all sales activities across North America, reporting to Angela Lin, commercial head for the region. His responsibilities include defining mid- and long-term sales strategy, setting and achieving quarterly targets, managing supply chain and post-sales operations, and driving broader awareness of Philips Professional Displays across sectors including retail, education, broadcast, corporate, transportation, hospitality and more.

“Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze,” Wyrwitzke said. “Today, thanks to our impressive range of Philips Professional Displays and our committed teams, PPDS is a company that’s impossible to ignore. We’re a solid part of the conversation. I’m proud to be entrusted to lead this talented team and our company forward to even greater success.”

Lin said Wyrwitzke’s leadership will help advance PPDS’ next phase of development. “Bruce has proved himself to be an accomplished leader and committed member of the PPDS team in North America,” she said. “The foundations have been laid, and we see some incredible opportunities ahead. On behalf of the entire PPDS team, I wish Bruce every success. It is time to step up to the next level.”

Wyrwitzke will also lead efforts to expand PPDS’ sustainability initiatives, helping businesses and educators meet environmental goals through the company’s low-power and long-life display solutions. Offerings include the award-winning Philips Tableaux ePaper range and the Philips Signage 3650 EcoDesign series, featuring the first digital signage display to earn an EPEAT Climate+ Gold rating.

Parent company TPV Technology recently received an EcoVadis Platinum Medal, reinforcing its global leadership in sustainable manufacturing — a message Wyrwitzke and his team will continue to champion throughout North America.

For more information, visit the PPDS website or contact a local sales manager.