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PPDS Becomes Team Supplier for Red Bull Racing

red bull racing ppds

PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, announced its relationship with the team behind the reigning Formula One World Drivers’ Championship winner, to become an official Red Bull Racing (RBR) Team Supplier.

The collaboration sees the global professional display provider delivering across its portfolio of products, with professional displays and monitors on tour with the team throughout the season.

Ron Cottaar, marketing director at PPDS, commented: “We’re proud and excited to have become an official
Team Supplier of Red Bull Racing who, like PPDS, understand the true value and benefits of having deeply aligned, close working partnerships in order to achieve goals. We have worked to fully understand RBR’s deepest needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions, but surpass them. We can’t wait for the new season to get started.”

A suite of Philips professional displays will now feature inside the stylish Red Bull Racing Paddock Club.

Housed above the team garages and pit lane, typically overlooking the start/finish straight, the Red Bull Racing Paddock Club will include PPDS’ Chromecast built-in Philips MediaSuite (x4) and Philips B-line (x2) professional TVs — providing live 4K UHD coverage of the race, access to exclusive behind the scenes content, coverage links to the RBR pit lane, and audio feeds from the drivers and crew. Guests are also able to virtually experience racing around the track for themselves, in RBR racing simulators equipped with powerful gaming monitors from sister company, AOC.

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Taking center stage in the RBR Paddock Club, will be a 10m², 1.5-millimeter pixel pitch, Philips L-Line 9000
UHD direct-view LED display. Measuring 4.85m wide, and 2.05 meters high, the 48-cabinet, PPDS says the 8 x 6 LED wall eliminates pressures and challenges surrounding lengthy installation and de-installation times for the RBR team, with the entire solution built into two bespoke, highly durable flight cases.

Designed by PPDS and manufactured by Dutch firm, AMPCO Flashlight B.V, the unique mounting mechanism
allows two folded, half screens to seamlessly join together, giving the appearance of a single surface, while the
cases allow safe and secure transportation.

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