PPDS, aka Philips Digital Signage, announced a series of internal and strategic changes, that the company says are designed to spearhead the development and delivery of dedicated AV software solutions to partners and customers around the globe.

First, Sian Rees, who spearheaded the development and launch of Wave and the ProStore ecosystem, has been promoted to join the PPDS Business Development team, assuming the newly created position of business development director of Wave and software partnerships.

Based in Ghent, but with a global remit, Rees will now focus on Wave’s go-to-market, scale-up and future vision, working with strategic solution partners and expanding the PPDS ProStore marketplace. Rees will work closely with PPDS product and business managers, industry experts and new and existing solutions partners to ensure the company continues to evolve with the latest technologies and to meet customers’ growing expectations in the future.

“We developed Wave for and in collaboration with system integrators and customers to bring one of the most secure, scalable, and easy-to-integrate cloud platforms to market. As our team grows, we will continue this open and innovative approach with our partners on the PPDS ProStore to provide the technology, flexibility and choice required to create exceptional customer experiences. Partnerships have always been key to PPDS’ success, and creating value with superior solutions, including both hardware and software, will continue to be our goal,” said Rees.

Marking the latest phase in PPDS’ evolution and a target to supplement partners’ software with “globally recognized and trusted solutions” for Philips Professional Displays, the company says it has also invested in a dedicated in-house PPDS Software Development team.

The team — also located in Ghent, Belgium and scaling to Bangalore, India — is headed by Software Director Siddarth Gopal, who has worked at PPDS’ parent company, TPV, since 2013.

Relocated from Taipei to the company’s Amsterdam head office, Gopal is a long-time contributor to PPDS and its Android platform development — used across the Philips Professional Displays portfolio and technology to which the company says is committed into the long-term.

“Siddarth is an exceptional talent and has a proven and successful track record in delivering consistent results with TPV and supporting PPDS on its growth trajectory. With his leadership skills and unrivalled knowledge of AV software, he is the perfect person to lead the team in this next phase of growth and innovation,” said Martijn van der Woude, VP global marketing and business development at PPDS.

“Three years ago, we started the journey to bring forward our strategy, positioning PPDS as a unique, value-led provider of total solutions. This decision has brought us closer than ever to our channel partners and is delivering incredible benefits to customers around the globe. At PPDS, though, we are always looking to achieve more. Today, we are delighted to announce the next phase of our journey. With these important positions, we will continue to enhance our offerings, firmly upholding PPDS’ position as a trusted global provider of dedicated AV software, tailored to every major vertical,” he added.

“With Sian and Siddarth’s realigned positions, we have assembled an elite team to take this business and technology area to the next level. The opportunities ahead are incredibly exciting and on behalf of the global management team we wish Sian and Siddarth a smooth progression and continued success in their new roles,” van der Woude concluded.