PPDS (aka: Philips professional displays) announced the appointment of LED product specialist Jens Wunderlich as the company’s new global product manager LED displays.

Based in Berlin, but with a global remit, Jens will spearhead the next phase of the company’s global growth strategy and ambitions for its advanced and evolving portfolio of highly versatile, low-energy, direct-view LED displays.

With a professional career in AV spanning over 25 years, including the past decade devoted exclusively to LED displays, Jens brings “extensive product knowledge and project management experience to PPDS, having worked with some of the world’s leading and most recognised companies.” His specialist areas include LED installations for projects in driving simulation, TV and film (studio production/broadcast), LED rental applications, public spaces (airports and LED outdoor venues) and more.

Reporting to Jeroen Brants, who has global responsibility for PPDS’ LED product portfolio, Jens will play an “intrinsic role in developing and executing the company’s dvLED growth ambitions on a worldwide scale, complementing its extensive range of LCD digital signage, interactive and videowall displays, which remain a key and thriving part of the company’s product portfolio.”

The role will also include identifying new business opportunities, driving brand and product awareness and supporting regional PPDS teams, as well as local distributors and system integration partners.

Jens will also work closely with PPDS’ elite Global Partner Alliance (GPA) member networks, together with its dedicated team of International Key Account Directors to help facilitate fast, seamless, consistent and cost-effective project completions of any size or scale anywhere on the planet.

Discussing the role, Jens said: “This is an incredibly exciting and hugely opportunistic time for manufacturers to seize new opportunities with LED displays, in almost any indoor and outdoor market. PPDS has continued to demonstrate its strengths in developing innovative and truly world-leading direct view LED solutions, making a difference for businesses around the globe.

“The opportunity to join this ambitious company and play a part in its journey was a no-brainer for me – particularly at a time when LED adoption has never been greater.”

Robert Hsu, VP global product strategy, added: “PPDS leads from the front when it comes to innovation, something that can be seen in all our products, perhaps none more so than in our growing range of dvLED solutions. Since entering the LED market, our solutions have become synonymous with quality, innovation and commercial appeal, with PPDS now firmly part of the conversation, no matter how big, small, or creative the project might be.

“Ensuring we always lead from the front, we continue to evolve and innovate, as can be seen from our latest launched 6395 series – our finest dvLED display to date, with a 0.95 pixel pitch, delivering outstanding picture quality and unrivalled energy efficiencies. Whatever the project needs, PPDS has a solution and the scale to ensure ambitions are met.

Jeroen Brants concluded: “With the addition of Jens, our team has never been stronger, bringing new opportunities to our business and our partners, and delivering added value to customers. Together, we wish him every success in his new role and welcome him to the PPDS family.”