PPDS announced the appointment of Alison Maxson as its new senior marketing manager for North America. Maxson is a known and respected part of the AV community, bringing over 17 years of top-level B2B marketing experience to the North American team.

Based in Orlando and reporting directly to Ron Cottaar, marketing director at PPDS, Maxson will be responsible for strategizing, coordinating and executing all PPDS marketing communications, channel and trade events in North America. Her key objectives include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED and digital signage solutions across all core markets, including hospitality, retail, food and beverage, education, healthcare and corporate.

“I’m delighted to have joined PPDS as the new Senior Marketing Manager for North America and am truly excited about the incredible opportunities that lay ahead,” Maxson said. “2021 was a defining year for the business, with the launch of a new brand identity, the announcements of highly innovative and often game-changing new products, plus the entry into new markets. With these existing solutions, backed by an enviable roadmap for 2022, there has never been a more exciting time for the company, and I’m thrilled to be a part of it.”

In addition to playing an integral role in supporting the growth of some of the world’s leading technology companies, Maxson, like PPDS, is also a strong industry cheerleader and advocate for promoting equality and gender diversity in the workplace. In 2018, Alison co-founded the Orlando Group arm of the AVIXA Women’s Council. As well as an annual meeting during InfoComm, these local groups provide additional opportunities for female members to meet in person or via video call to learn, coach, network and build lasting relationships with other women in the industry.

“We’re excited to have Alison on board as we take PPDS and our Philips professional displays to the next level in 2022 and beyond,” Cottaar said. “We had to bide our time to find the right person for this important role, somebody with experience who shares the same values as our own. The wait was well worthwhile!”