PPDS (aka: Philips digital signage) has strengthened its leadership teams in North America with the appointments of three AV professionals, Adam Coleman, Mitch Rosenberg and Jeff Handis (pictured).

Part of PPDS’ continued growth and expansion strategy – including attracting the industry’s most reputable and successful AV professionals – the new appointments bring an additional 90-years of senior sales leadership experience to the US team, significantly enhancing its direct view LED and LFD distribution and channel operations.

In the newly created role, Mitch Rosenberg has been named PPDS’ new Director of LED and LCD Videowalls. A major focus area for the business in 2022, PPDS has made significant strides in both the LCD and direct view LED market in the past 12 to 18 months, with a series of highly innovative product announcements and high-profile installations across a variety of verticals. Headline announcements include the Philips DV LED 6000 Series (corporate) and the Philips DV LED 7000 Series high bright range (retail, public venues), with a brand-new LCD solution to be announced at InfoComm 2022.

Reporting to Vince Schuster, Commercial VP, Professional Displays for PPDS, Rosenberg will be responsible for driving awareness and new business opportunities across PPDS’ full range of Philips LED and LCD solutions in North America. This includes strengthening and extending PPDS system integrators and channel partners, providing them with deeper insights into the unique benefits and opportunities of Philips professional displays when compared with competitors, a number of which both Mitch and Adam have previously worked with.

Working alongside Rosenberg, Adam Coleman becomes PPDS’ new Solutions Manager, LED and LCD Videowalls. He joins the team to build and grow support for the Philips X- and L-Lines, with a heavy focus on direct view. Coleman will oversee the development of strategic training and learning programs for all levels, including sales training, installation/service support, and integrator/end user training.

Jeff Handis, who began his AV career in 1988, has been named as PPDS Channel Manager – Distribution & DMR, overseeing growth at the key distribution and DMR partners, and working with their teams to drive the business.

Handis has a wide-ranging background in the Pro AV and Consumer Electronics industries, working in multiple sales leadership roles with some of the world’s leading organizations.

All new team members will be present at InfoComm 2022 in Las Vegas (June 8-10, Philips Booth #N2021), where PPDS will be making a series of important new business and partner announcements, plus the unveiling of a range of new products and solutions. Products announced at ISE 2022, including the new Philips E-Line interactive education displays, will also be on show.

Vince Schuster commented: “PPDS is on an upward trajectory and with our ambitions to accelerate that growth to even higher levels in 2022 and beyond, it’s essential we have the right structure and levels of experience in our teams. PPDS continues to make a positive impact in the market and is now in a position where the industry’s leading talent is keen to join us on our journey. With Adam, Jeff, and Mitch, we have added some incredible, proven experience and I’m delighted to welcome them on board.”