PPDS, the provider of Philips Professional TV and Digital Signage products, just announced a strategic partnership with the Asian American Hotel Owners Association.

Founded in 1989, AAHOA is the voice for America’s hotel owners and is dedicated to advancing and protecting their business interests through advocacy, industry leadership, professional development, member benefits and community engagement.

Today, AAHOA represents more than 19,500 members nationwide, who own nearly one in two hotels in the United States and who spend more than $31 billion on operating costs and an additional $900 million on capital improvements, including televisions and IT systems.

“At PPDS we fully recognize the value offered by AAHOA and this partnership will play a hugely significant step in our ambitions to become the brand of choice for hoteliers in North America, with our range of professional TVs,” said Joe King, vice president of commercial displays, PPDS North America. “Their access and reach to this market, and the opportunities provided to communicate and collaborate directly with those who matter, is unrivaled. We’re excited to be working with them and about the possibilities that lie ahead.”

Joining with AAHOA will open new opportunities to help accelerate PPDS’ ongoing strategy to become the most fully immersed manufacturer operating within the hospitality community, working closely with channel partners, hotel owners, AV/IT managers and hotel guests, not only to showcase and promote latest innovations — such as Philips MediaSuite — but also to conduct regular research and compile invaluable feedback, ensuring customers’ future needs, requirements and wants are met.

This will be achieved, in part, through the opportunities for PPDS to participate in more than 200x AAHOA official networking and communication events scheduled to take place each year. This includes 30-plus regional conferences and exhibitions, as well as the national AAHOA Convention & Trade Show — held in Dallas, Texas.

PPDS’ company profile, contact information and relevant product portfolio will also be listed on the AAHOA website and available to members.

“We entered the hospitality industry to make a difference — not simply to follow what has been done before over and over again,” said King. “The market had become stagnant, with our competitors seemingly complacent. That’s not our business model. Philips MediaSuite has been in development since 2014, with every aspect of its design based on extensive research, market feedback and the needs and wants of the hotel industry. By taking a fresh approach, we were able to create what we truly believe is the most compelling and advanced dedicated pro TV range available, not just in North America, but anywhere in the world. To truly understand the market, you have to be fully immersed in it. With AAHOA, we’re able to do that.”