PPDS recently announced 110 of its advanced 4K Philips X-Line Videowall displays have been selected and installed inside the new futuristic new Modivo store in Warsaw the world’s first fully automated “phygital” retail store.
Opened in the midst of the coronavirus pandemic, the Modivo store (the first under the Modivo brand) has been designed to offer a more convenient and safer shopping experience to customers, fusing the benefits of both physical and digital online shopping experiences with PPDS playing a central role.
Working with Modivo’s technology partner Nanovo, a total of 110 x 55 -inch Philips X-Line 4K Android displays were selected and installed throughout the Modivo store. Designed for 24/7 operation and with FailOver security (meaning screens never go dark), the installation includes a near bezel-less 25-panel Philips Videowall, which, thanks to its in-built Pure Colour Pro software for delivering higher luminance through custom color temperature, creates an immersive environment for visitors when entering the store.
“With consumer shopping behavior already shifting online, MODIVO had a vision to bring the same speed, convenience and cost benefits to their physical stores,” said Mariusz Chludzinski, sales director Poland at PPDS. “A volatile global pandemic added to the mix also meant that the store had to be designed in such a way that it could continue operating throughout the most challenging conditions. Ensuring customers are able to have a comfortable, safe and enjoyable shopping experience. To achieve that, a partner was needed that shared the vision for innovative change to support the business and its customers no matter how radical those ideas might seem. At PPDS, we share that vision.”
The Modivo store design does not feature any stock on the shop floor, creating a more open look with fewer staff. Instead, customers entering the store sit on dedicated sofas to browse the store’s catalog using a touch tablet. Running on Nanovo’s proprietary digital in-store platform, SIGNIO, all stock is displayed on an easy-to-use interface, which is directly linked to the store’s adjoining ‘automated warehouse’ (stock room) which holds more than 100,000 items.
Once a customer has made their selection, they enter their mobile number on the tablet to receive a unique code. This code can then be presented at the fitting room entrance, and once scanned, the customer is directed to one of eight available fitting rooms. Their items are then made available behind sliding doors located within the fitting room.
In addition, each fitting room is equipped with a wall-mounted touch screen display, which shows their initial selection. Again, this display is connected directly to Modivo’s warehouse logistics system for added convenience, allowing customers to view and amend their selections (for instance, by adding new items and sizes), which will be delivered within moments.
Once the customer has made their final decision, they can confirm their order using the display and leave the fitting room empty-handed. The items they wish to buy are then delivered to the collection point where they are paid for, concluding the visit.
“The retail sector, in the future, will see some incredible changes,” said Dariusz Sobczak, board member, Nanovo. “MODIVO fits into this transformation by offering its customers a top-of-the-line omnichannel model. It comes down to transferring the experience that customers know from the online world to a physical store’s space.”
“This unique set-up allowed MODIVO to implement a multi-channel sales strategy that achieves their goals of brand efficiency and robustness in an ever-evolving retail landscape,” said Chludzinski. “Like ourselves, Modivo is an innovator, recognizing the challenges and changes in the market and not content with simply following what’s done before. We’re delighted to have played such an important role in creating a store for the future and one that we fully expect to see more examples of around the world in no time. The benchmark for retail has been set. With PPDS, the new Modivo more than stands out in the crowd and provides an experience that customers will want to enjoy time and time again.”
Here is a video explaining the store: