Powersoft announced a technology partnership with Ferrari to develop solutions enhancing the audio experience from the Ferrari brand while minimizing energy consumption.

Powersoft is certainly known for its reduction in heat dissipation, the recycling of reactive energy from speakers, installation flexibility and a weight/power ratio. These features have played a “pivotal role in paving the way for this all-Italian cooperation.”

According to Powersoft, its development philosophy prioritizes reducing environmental impact through “technological advancements and environmentally-conscious manufacturing processes.” This commitment aligns with Ferrari’s “pursuit of excellence,” whose aim is to achieve carbon neutrality by 2030.

Luca Lastrucci, CEO of Powersoft, commented: “The partnership with Ferrari marks a significant milestone in Powersoft’s history, showcasing Italian expertise and creativity in the field of acoustics within the automotive market. Both companies share the core values of excellence, innovation and a passion for engineering and technology development. We’re excited to lend our know-how to enhance Ferrari’s audio experience”.

Ferrari Chief Research & Development Officer Ernesto Lasalandra said: “We’re thrilled by this new and exciting technology partnership with Powersoft, which will enable us to deliver exceptional audio experiences. By pooling our expertise and know-how, our goal is to develop cutting edge solutions and offer superior sound quality that we eagerly anticipate sharing with our customers.”