Planar’s North American sales force recently welcomed Adrian Bullock and Mike Beadenkopf as regional account managers.

Adrian Bullock will manage the company’s sales efforts in Western Canada, including Alberta, British Columbia, Saskatchewan and Manitoba. He’ll also manage Yukon, Nunavut and the Northwest Territories. He brings more than 20 years of progressive IT and AV experience.

Mike Beadenkopf joins Planar’s Mid-Atlantic Team with nearly 24 years of sales and operations experience in the AV industry. He recently served as a design specialist for Renewal by Anderson and previously worked at Electronic Home Environments as director of operations, with a focus on in-home technology solutions.

Planar is also announcing an expanded role for senior sales director Amber King to include the Mid-Atlantic region. Amber will oversee Planar’s sales efforts in Washington DC, Maryland and Virginia, in addition to continuing to manage new England, Upstate New York and Canada. Amber brings more than 30 years of sales and management experience in the AV industry.