Planar Launches Planar Studios Initiative for VP and XR Productions
Planar announced the launch of Planar Studios, an initiative designed to revolutionize the virtual production (VP) and extended reality (XR) markets. Planar Studios combines the advanced technologies, industry partnerships and personnel that today’s customers require to create realistic on-screen content in the ever-expanding VP and XR industries.
Through the Planar Studios initiative, Planar is empowering the world’s leading visual storytellers to deeply engage audiences through advanced technological development, particularly critical LED and motion capture systems. By bringing VP and XR to mainstream entertainment, corporate and education markets, Planar is helping make VP and XR solutions more accessible, streamlined and repeatable.
Planar solutions for VP and XR are being deployed worldwide, including at Orbital Virtual Studios, a Los Angeles-based VP studio dedicated to producing movies, music videos and commercials. Planar is involved from pre-production design, development, production, photography and post-production.
Here’s a video that explains it:
Through the Planar Studios initiative, the company leverages Planar’s on-camera broadcast studio installations and products to deliver the performance and installation flexibility needed in the trailblazing VP and XR industries. The company has worked directly with leading creative and technical professionals to tune and evolve the Planar CarbonLight LED Displays portfolio, a customer favorite on many of the world’s broadcast sets.
Planar Studios is supported by Planar’s dedicated VP and XR team, which is backed by the company’s team of highly trained and experienced presales and post-sales product specialists located around the globe. As a result, Planar is uniquely able to provide a one-stop shop that addresses customers’ VP and XR needs from design to deployment and post-sales.
Planar says its initiative is strengthened by collaboration with partners who specialize in digital production and developing next-generation visual storytelling tools. This starts with Planar’s sister company, NaturalPoint, which creates the OptiTrack family of motion-capture software and high-speed tracking cameras, in addition to providing contract engineering services. While LED display technology and motion capture are significant components of VP and XR environments, successful studio implementation also requires a broad range of hardware, software and services. Planar works closely with leaders delivering in these areas, including Epic Games Unreal Engine, disguise, Brompton Technology, Colorlight and more.