Pimloc, a company using artificial intelligence (AI) to anonymize personal data in videos, has hired its first sales leader in North America. Tom Fashola will serve as vice president of U.S. sales and will lead the North American sales strategy, including overseeing the launch and scaling of Pimloc’s technology in the United States.

Based in California, Fashola will support U.S. customers to enable the use of Pimloc’s technology so organizations remain compliant with federal and local policies surrounding video footage that includes PII. These policies include commonly known laws such as the CPRA, California’s privacy act; HIPAA, protecting private healthcare information or COPPA, which protects the information of minors under the age of 13.

Pimloc’s platform, Secure Redact, is an automated anonymization SaaS solution that helps companies protect PII within images and video for data compliance, responsible sharing and transparency. According to the company, Secure Redact can anonymize video, such as blurring faces, objects, number plates and other personal or sensitive data, nearly 300 times faster than traditional video editing solutions, helping organizations save valuable time and resources. The video privacy platform also has capabilities to provide high quality video metadata and overlay video analytics on top of anonymised (live) video.

As Pimloc’s footprint expands in the U.S., the company will also focus on organizations in the transportation, public safety, healthcare, retail and government sectors to help them responsibly analyze video metadata to better understand behaviors and people flow, such as people and vehicle counting, active direction flows and movement patterns. Pimloc also provides secure storage solutions that enable encrypted sharing and data management.

Fashola joins Pimloc from ClearScale, a cloud systems integration company and Amazon Web Services (AWS) Premier Consulting Partner, which focuses on architecture design, migration, automation, application development and managed services. There he managed the AWS partnership across go-to-market and service integration strategies to help drive ARR growth by establishing and maintaining preferred relationships with partner managers, the field organization and relevant service teams.

“In a world flooded with data, privacy and compliance have never been more important for global organizations, and for the public,” said Simon Randall, CEO and founder of Pimloc. “That’s why I’m thrilled to welcome Tom, who will revolutionize the way organizations in North America approach video — helping to realize the potential of visual data for analytics whilst simultaneously adhering to international data compliance and prioritizing privacy. With many years of experience in sales, data management and analytics, Tom has a proven track record of helping customers implement cutting-edge tech that delivers real, commercial impact.”

The company will be exhibiting at ISC West in Booth 26120.

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