Pikasso and Broadsign announced that they’ve teamed to bring Pikasso’s network of digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH demand-side platforms (DSPs), media buyers can now opt to incorporate Pikasso’s roadside, shopping mall and transit inventory into their campaigns to expand audience reach across the Middle East, and more specifically the regions of Levant, North and West Africa, and the Caucasus.

Pikasso introduced the first network of advertising billboards in Beirut and started digitizing its static assets in 2010. Its move into programmatic via the Reach integration is an extension of the company’s commitment to evolving its out-of-home (OOH) offering. Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data. Via Reach’s network of DSPs, Pikasso also gains exposure to new digital media buyers from around the world.