At InfoComm, Philips Signage Solutions demonstrated its 4K autostereoscopic (glasses free) 3D display, an industry first, which is now an actual SKU that you can buy from the company (for $14,999). The BDL5071VS is a 50-inch, LED-backlit display designed for 24/7 operation, which Philips is primarily targeting to retail digital signage applications.

It can operate in both 2D and 3D, and offers optically bonded glass to increase contrast ratio and increase durability of the display. The “pop-out” effects of the 3D can also be adjusted in the software.

If you missed this demo at InfoComm, well, you should look for it in person at another event soon, because no photos or video will really do it justice. Philips has always been light years ahead in the glasses-free 3D arena — I still remember seeing an autostereoscopic video wall at Digital Signage Expo three or four years ago in the Philips booth. I was walking by heading to another appointment, when even from my side angle, the 3D jumped out.

The BDL5071VS comes with @depth solution software from Dimenco. Content creators and graphic designers can now create 2D signage content in the native resolution of 3840×2160. Integrators can then import the signage content in the @depth software software for the full glasses-free 3D effect.

This display was showed as a prototype at both ISE and DSE this year, during which Philips solicited feedback and gauged market interest. The display is now available at a retail price of $14,999. More information will be available on the Philips website by the end of the month and interested integrators can contact sales at (678) 974-1695 or us.sales@mmd-p.com.

Check out the spec sheet here [PDF].