After two months of running demo tests in early 2009 with three NEC LCD displays and a three-month pilot test in Arizona, Pei Wei went national with their digital signage in June and finished their deployment in October. All told, Pei Wei purchased 486 displays (three per store) at each of its 162 nationwide locations. The displays are installed in portrait mode near the entrance of the dine-in area of each restaurant.
Simply put, PEI WEI wanted the ability to not only change their menus in real time, they also wanted to push specials and new dishes to customers, ultimately driving sales up.
How’d They Do It?
Pei Wei’s internal graphic designers provided the creative services to build Flash-based files with Rise Vision software. Since the initial testing in January they have continually made changes to the different merchandising zones – created in Adobe After Effects. One of the key advantages provided by the NEC / Rise solution is the ability to allow Pei Wei to schedule content and manage everything remotely.