Peavey Commercial Audio announces LIGRA DS S.R.L. as the new distribution partner for the Italian market. LIGRA DS will offer expert guidance on product selection and configuration, advising customers in Italy, Malta, San Marino, and Vatican City State on the best Peavey Commercial Audio product solution for their particular needs.

Established in 1994, LIGRA specializes in the supply of professional AV solutions, including sound reinforcement, lighting, video, and conference system technologies.

Based in Vigolzone (PC), LIGRA DS offers a wide range of services including rentals, sales, project planning, system design, and installation. A skilled team of technical specialists is on hand to assist customers in the design, planning and execution of their projects. The company also distributes several well-known pro audio/AV brands, including the Peavey Commercial Audio brands MediaMatrix and Crest Audio.

Christoph Sesseck, Peavey’s sales manager for EMEA, sees the partnership with LIGRA DS as an important step in expanding sales and service throughout Italy. “LIGRA DS is involved in every market that is important to us,” he says. “That includes everything from performance venues to event technology, conferencing, education, public address and more. By partnering with LIGRA DS, we are confident that we can reach new customers and make our MediaMatrix and Crest Audio products more accessible.”

CEO of LIGRA DS S.r.l., Gianluigi Cravedi, is equally pleased with the partnership which he sees as an important addition to LIGRA DS’s sales portfolio. “We are particularly pleased with this relationship which sees Peavey Commercial Audio as an important addition to the brands distributed by our company. The reputation Crest Audio has earned over the years for the reliability and quality of its power amplifiers and the power of MediaMatrix’s NION programmable DSPs to configure, program and control the whole sound system, will be more reason to push Ligra DS customers towards these solutions.”