Pearl Media extended its engagement to be the exclusive media partner for Chelsea Market. Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s Meatpacking District. Pearl Media has been the exclusive media partner since 2014.
As part of the extension agreement, all of the individual digital screens in the Chelsea Market Network (CMN) have been upgraded, providing a canvas for the creative campaigns from national and international brands that display on the network. The Chelsea Market Network (CMN) is made up of seven 55” portrait LCD screens, two LCD video arrays and one 55” landscape screen.
“In looking at the digital plant we had at Chelsea Market, we realized the original displays were aging, and we wanted to upgrade to not only newer screens but screens we could have more remote access to,” said Daniel Odham, senior vice president, production at Pearl Media. “We chose to replace all of our individual LCD assets with Samsung QM55R screens because the MagicINFO and Tizen software have the ability to report back data about the hardware including the operating temperature, input, source, and provide an actual pixel-for-pixel screenshot of what’s playing,”
The media opportunity at Chelsea Market comprises 10 unique digital screen positions located throughout the 40-thousand-square-foot market, which stretches a full city block between West 15th and West 16th Street beginning at 9th Avenue and ending at 10th Avenue where one of the two LCD video walls are located. For that 10th Avenue array, Odham selected the NEC UN462A displays.