Panasonic Projector & Display Americas LLC (PPNDA) has introduced MEVIX, a new sub-brand encompassing its visual solutions portfolio, including projectors, flat panel displays and direct-view LED systems. MEVIX stands for Media, Entertainment & Visual Transformation and reflects a shift in PPNDA’s strategy as it expands beyond hardware into software, services and technology partnerships.

According to the company, MEVIX represents a broader focus on delivering end-to-end visual solutions across the professional AV market.

Through MEVIX, PPNDA will prioritize:

• Continued hardware innovation focused on high-impact visual technologies
• Development of integrated solutions supported by proprietary software and strategic partnerships
• Growth across North, Central and South America with a targeted regional strategy

MEVIX-branded products will remain compatible with Panasonic Connect’s professional AV systems, maintaining continuity for existing customers while introducing additional features and integration capabilities.