Pamplona Capital Management to Acquire EET

Sheraine Chua von Bescherer ProAV EET Group

Pamplona Capital Management and EET management will acquire the European distributor from FSN Capital. The sale is expected to close in Q1 2022.

EET is a value-added distributor of IT technology components and solutions with a growing presence across Europe, selling branded and private label products (like Vivolink) to over 30,000 customers.

EET has a strong business unit for ProAV solutions, including brands such as Extron, B-Tech, Evoko, Google, InFocus, Huddly, LG, Logitech, Neets, Projecta, RØDE, Samsung, Sharp, Viewsonic, Vogel’s, Wacom and others.

Sheraine Chua von Bescherer is the Group Business Line Director for Pro AV and Networks at the EET Group.

Their most recent vendor agreements (this year) include selling Kindermann Klick&Show wireless presentation solution throughout Europe and selling barox Kommunikation, manufacturer of network switches for video, for Nordics, Spain and France.

EET is led by CEO Søren Drewsen, headquartered in Denmark, staffed by 600 people, and generated annual revenues in excess of 500 million euros.

The company has grown from being an IT distributor in the Nordic market to covering most of Europe in IT, ProAV, surveillance, POS/Auto ID and even consumer electronics. EET has an acquisition track record and will most likely consider buying other pro AV distributors as part of a growth strategy.

Martin Schwab, Co-Managing Partner at Pamplona, says, “… Pamplona has an extensive track record of supporting management teams in delivering on ambitious strategies and we will look to leverage our deep experience in order to help Søren and his team add to their impressive platform.”

EET CEO Søren Drewsen comments “… The team at Pamplona have shown a passionate interest in EET and we have got to know them as being diligent, decisive and growth-oriented. We look forward to partnering with them and truly believe EET has a bright future with Pamplona’s support.”

Pamplona’s investment will be made from its sixth private equity fund, Pamplona Equity Partners L.P.