Origin Acoustics has announced an expanded partnership with Bang & Olufsen. Since 2016, Origin Acoustics (OA) has been collaborating with Bang & Olufsen on the co-design and manufacturing of certain architectural loudspeakers, now Origin has been named to U.S. Brand Manager for Bang & Olufsen’s full portfolio in the custom channel. The companies say the new relationship will allow selected Origin Acoustics integrators to have access to Bang & Olufsen’s BeoPlay headphones, BeoVision televisions, BeoSound speakers and sound bars and BeoAmp amplifiers for their luxury clients.
At the CEDIA Expo 2022 in Dallas, the two brands will share further details of the partnership and how this combination of Origin’s network and go-to-market strategy along with Bang & Olufsen’s product portfolio will be available to new and existing channel dealers and ultimately for end consumers.
Bang & Olufsen has been in business for 97 years and features 700 retail stores worldwide. The company has made inroads in the custom electronics channel over the years, but it says it has gained more recent momentum following the 2016 successful collaboration with Origin Acoustics, on the creation of co-branded products (Celestial in-ceiling speakers and Palatial in-wall speakers) that both companies sell as part of Origin Acoustics’ Design Centric Technology program.
Origin says this newly expanded partnership shows its commitment and focus on growing the custom installation market by creating and offering design-centric products that will resonate with interior designers, architects and ultimately, consumers. The company has made several other strategic design-centric moves recently, namely establishing an OEM relationship with Crestron on loudspeakers, setting up a strategic resale agreement with hidden-speaker manufacturer Amina, acquiring high-end outdoor speaker maker Ambisonic and teaming with Artnovion on importing their acoustical treatment products into the U.S.