Origin Acoustics has announced an expanded partnership with Bang & Olufsen. Since 2016, Origin Acoustics (OA) has been collaborating with Bang & Olufsen on the co-design and manufacturing of certain architectural loudspeakers, now Origin has been named to U.S. Brand Manager for Bang & Olufsen’s full portfolio in the custom channel. The companies say the new relationship will allow selected Origin Acoustics integrators to have access to Bang & Olufsen’s BeoPlay headphones, BeoVision televisions, BeoSound speakers and sound bars and BeoAmp amplifiers for their luxury clients.
At the CEDIA Expo 2022 in Dallas, the two brands will share further details of the partnership and how this combination of Origin’s network and go-to-market strategy along with Bang & Olufsen’s product portfolio will be available to new and existing channel dealers and ultimately for end consumers.
Bang & Olufsen has been in business for 97 years and features 700 retail stores worldwide. The company has made inroads in the custom electronics channel over the years, but it says it has gained more recent momentum following the 2016 successful collaboration with Origin Acoustics, on the creation of co-branded products (Celestial in-ceiling speakers and Palatial in-wall speakers) that both companies sell as part of Origin Acoustics’ Design Centric Technology program.
Origin says this newly expanded partnership shows its commitment and focus on growing the custom installation market by creating and offering design-centric products that will resonate with interior designers, architects and ultimately, consumers. The company has made several other strategic design-centric moves recently, namely establishing an OEM relationship with Crestron on loudspeakers, setting up a strategic resale agreement with hidden-speaker manufacturer Amina, acquiring high-end outdoor speaker maker Ambisonic and teaming with Artnovion on importing their acoustical treatment products into the U.S.
Origin Acoustics introduced its Origin PRO line of commercial-grade speakers and amplifiers. Derived from Origin Acoustics’ residential architectural loudspeakers, the company says the Origin PRO has taken the same feature-rich product ethos toward the commercial installation market. Origin Acoustics says a complete line of Origin PRO speakers is available in three form factors: in-ceiling, surface […]
Origin Acoustics announced the expansion and acoustic technology upgrades of its Ambisonic Bollard landscape speaker solutions. The speakers will feature Ambisonic ribbon tweeter technology, expand from two to three speaker sizes to complete the series, and introduce a new hexagonal design to complement any residential or commercial outdoor space. The Ambisonic Systems Bollard landscape speakers […]
Here’s our final episode of rAVe [TV] during CEDIA Expo/Commercial Integrator Expo 2023. On this episode, our guests include Jason McGraw, Group Vice President, CEDIA Expo, Commercial Integrator Expo and KBIS, Emerald, John Henkel, Director of SMB Product Marketing, NETGEAR and Chuck Espinoza, Global Education Director, Aurora Multimedia. We talk about the final show floor […]