OnQ expanded its Converge platform to enable retailers to deliver touchless interactive experiences in-store. Converge Display Control lets shoppers control interactive content on any connected TV by scanning a QR code on their phone.
“Today’s retail climate demands a fresh approach to in-store interactivity, and retailers are desperate for new ways to engage customers in low-touch and no-touch environments,” said Paul Chapuis, OnQ CEO. “Converge Display Control comes along at the perfect time because it opens up a whole new mode of engagement for customers to drive the in-store experience. With the flexibility of purchasing in-store or using their phones to buy online and ship to their homes, customers can now tailor every aspect of the shopping experience.”
Converge Display Control lets customers use a QR code to navigate the shopping experience with their phones, giving retailers a touch-free way to deliver interactive content in store. Converge Display Control can be used to display and navigate on-screen product information, as well as control various consumer electronics devices such as smart speakers, televisions and soundbars. The solution can be adapted to customize in-store experiences.
OnQ’s technology can be embedded into new retail displays. QR codes can be incorporated into existing digital signage or printed and placed on or near a display fixture. Customer interaction takes place on a mobile browser using the customer’s own cellular connection, eliminating many of the most common technical hurdles to delivering in-store phone-based interaction.