Hollywood, FL January 14, 2014 — One Firefly LLC, parent company to multiple business units that each offer unique services for the custom electronics industry, today announced it has expanded its Firefly Creative team to include another new Marketing Consultant position, and has filled the position with the addition of Dina Schechter.
One Firefly consists of four distinct divisions (Firefly Creative, Firefly Design Group, Firefly Programming & Firefly Global); each providing unique services to home technology professionals. The consistent growth Firefly Creative has experienced year-over-year established the necessity for an additional Marketing Consultant position, coordinating with existing and prospective clients, as well as the Creative production team, to implement new marketing initiatives.
In 2013, Firefly Creative expanded their marketing services to include “Active SEO,” a proactive content initiative that offers clients a systematic review and update of their online content to assure SEO performance improvement throughout the year. This redoubled focus on web development and content production (as well as expanded Brand services) increased operations to a point where the addition of a Marketing Consultant position became a priority.
One Firefly also announced the appointment of Dina Schechter to the new Marketing Consultant position, sharing responsibilities and dividing the national territory with Ami Wright. Ms. Schechter is a Marketing/Business Management professional with an impressive history of leading start-up organizations to multi-million dollar successes. Most notably, Dina was the VP of Sales & Marketing for the Dental Herb Company®, helping establish the business as a sales leader within the highly competitive dental services industry. Recently, she was the Sales & Marketing Consultant for NDS Trade Show Services, where she developed and executed strategic marketing plans for a variety of business entities.
The Firefly Creative marketing consultant team now includes Dina Schecter and Ami Wright, Chief Sales Officer for Firefly Global, who expanded her responsibilities earlier in 2013 to join Firefly Creative. Firefly Creative’s clients benefit from Dina’s small business consulting experience and Ami’s industry background most recently as Marketing Director at Crestron Electronics.
“Firefly Creative has seen remarkable growth in the last year,” said Ron Callis, CEO of One Firefly. “The position of marketing consultant became an apparent next step as our clientele expanded from small integration firms to electronics distributors and even industry manufacturers. We feel extremely fortunate to have found a candidate with Dina’s strategic marketing experience. We look forward to another record-growth year as we all benefit from her expertise.”
“It’s always exciting to find an opportunity to demonstrate ones proven skills as well as learn an entirely new industry,” Schechter said. “I’m anxious to begin interacting with clients of Firefly Creative so I can be a part of their business growth throughout 2014.”
About Firefly Creative
Firefly Creative is a full-service marketing and public relations agency that caters to the residential and commercial custom electronics industry. An intimate understanding of the custom electronics marketplace enables Firefly Creative to deliver perfectly tailored and focused solutions for branding, print and web. Firefly Creative is a division of One Firefly, LLC. Founded in 2007, One Firefly is headquartered in Hollywood, FL, with additional offices through-out the USA and Mexico. Check out our website: http://www.firefly-cs.com.
About One Firefly LLC
One Firefly, LLC is the parent company to four business units, each offering a unique selection of services for the custom electronics industry. Firefly Design Group is the leading design, engineering and consulting firm specializing within the integrated building technology space. Firefly Programming is a full service control system programming company specializing in Crestron and Lutron technology solutions. Firefly Creative is a full service marketing and public relations agency that caters to the custom electronics industry’s member contractors and manufacturers. Firefly Global is the channel manager for IMAX Private Theatre™ Certified Technology Partners in North and South America. One Firefly, LLC is based in Hollywood/Fort Lauderdale, Florida with additional offices in New York, Seattle and Mexico and has been operating since 2007.