Nureva announced the appointment of Tim Root as its VP, strategy. In this newly created role, Tim will focus on leveraging Nureva’s technologies to further develop and implement the company’s long-term vision for its platform and products. His understanding of the collaboration market, track record of emerging customer needs and extensive network of relationships throughout the industry uniquely equip him to advance Nureva’s product and go-to-market strategies.
Nureva says Tim brings deep technical knowledge across all current audio and video platforms and products, as well as a proven ability to deliver new innovations and opportunities. Tim has held similar leadership positions at Poly and Revolabs (acquired by Yamaha). In his role as general manager of Poly’s video business, Tim helped develop Poly’s award-winning enterprise and consumer products along with key business partnerships with leading UCaaS players like Microsoft and Zoom.
Nureva says it continues to expand its market presence, with a focus on making it easy for customers to enable collaboration in their meeting and learning spaces without the complexity and cost of traditional solutions. This focus is fueled by the development of patented Microphone Mist technology, which fills a space with thousands of virtual microphones so that everyone can be heard without complicated microphone hardware and software setups. Over the past several months, Tim has contributed to Nureva as a consultant on the evolving vision of the core technology and its applications.
“Few organizations are truly innovating in the market today, so I am very excited to join Nureva, a company with a culture of technology and industry leadership,” said Tim Root. “Nureva products are in tremendous demand, and I look forward to working with the team to build on the many successes they have created.”
“We are delighted to welcome Tim to the team,” said Nancy Knowlton, Nureva’s CEO. “He complements and elevates our team, bringing an industry-insider view that accelerates our ability to deliver breakthrough technology-enabled collaboration.”