NSCA is holding its 15th annual Business & Leadership Conference (BLC) Feb. 21 – 23, 2013 in Phoenix. The conference is targeted to commercial AV executives, managers and business owners. Conference sessions cover a broad range of topics from the future of the economy and contracts, to service revenue models and making intelligent buying decisions. Featured keynote speaker, Peter Sheahan of ChangeLabs, will present two sessions during this year’s BLC:

Fl!p — Turning Challenge into Opportunity and Change into Competitive Advantage: Sheahan’s expertise provides attendees with information to improve profit margins and taking the appropriate risks to drive change in your business.

Moving the Market — Accelerate Your Impact by Influencing How and Why Buyers Make Decisions: Capitalize on the science of how people think in order to increase sales and avoid price competition while leveraging your social identity.

• Transforming your business for the future involves a variety of strategic decisions including:
• Understanding the impact of the 2013 Economic Outlook from returning speaker Dr. Lee McPheters.
• Reduce the risks associated with contract requirements by comprehending the most Outrageous Contract Requirements seen in the industry.
• Think outside the box and Wake Up, Ignite Your Possibility by turning your greatest challenges into outstanding growth.
• Predict Business Life Cycles to identify growth and development within your own organization.
• Create Exceptional Customer Experiences through unique products and services only you and your employees can provide.

The event will be held at the Arizona Grand Resort & Spa in Phoenix, Ariz. Attendees can save $100 off the regular price if they register before Jan. 4, 2013. For more information or to register, visit http://www.nsca.org/blc