NoviSign Digital Signage announced it has acquired the customer base of an unnamed United States-based digital signage CMS provider, adding hundreds of organizations to its platform as part of a push to expand in North America.

The company did not disclose the name of the provider involved or any financial terms, and the announcement centers on transitioning customers from a legacy content management system to NoviSign’s cloud-based platform.

According to NoviSign, the agreement includes full migration of existing content and digital assets while maintaining compatibility with customers’ current media players and hardware. The company said this approach allows organizations to move to its platform without replacing installed infrastructure.

“This acquisition reflects the strength of the business we have built over the past 14 years — profitable, resilient, and until now driven entirely by organic growth,” said Gil Matzliah, CEO and founder of NoviSign. “It also reflects a broader shift in the digital signage CMS market”.

The customers being added span multiple verticals, including retail, quick-service restaurants, education, healthcare, hospitality and corporate environments. NoviSign said the transition expands its presence across these sectors and supports a wider range of deployments.

The company’s platform includes tools for content creation, real-time data integration, remote management and security, and supports a range of operating systems and hardware, including Android, Samsung Tizen, LG webOS, ChromeOS, Windows, Linux and BrightSign.

“This is more than a customer acquisition,” Matzliah said. “It is further proof that the market is consolidating around trusted, scalable platforms that can support customers for the long term. We see continued opportunities to help legacy CMS providers find a new home for their customers while joining forces with NoviSign.”

Founded in 2011, NoviSign provides cloud-based digital signage software and reports more than 60,000 screens deployed globally.