MONTREAL, QUEBEC – MuxLab continues to expand its regional US-bases sales support with the addition of Midwest US Sales Manager Michael Bourns. His new position managing sales efforts throughout the Midwest region aims to build and strengthen MuxLab’s AV over IP and pro AV presence and ability to deliver solutions in a timely, high quality manner.

“Bourns brings a unique blend of AV expertise, direct sales experience and account management qualifications that will undoubtedly strengthen the MuxLab brand and our relationships with resellers throughout the Midwest, “said MuxLab President, Daniel Assaraf.

Bourns experiences in the AV space include a proven track record selling AV and IT solutions backed by an ability to pursue and develop new opportunities while leveraging CRM capabilities. With this background, Bourns is viewed as an ideal team addition within the growing MuxLab sales infrastructure.

“MuxLab is all about going beyond the actual sale to providing a more full circle experience that places overall customer satisfaction – from reseller through to customers and end users – above all,” added M. Assaraf.  “We think Michael’s proven methodology of revenue generation combined with a superior customer experience will be a fantastic addition to the MuxLab team.”