New Midrange, Industrial Toshiba Printers Accelerate and Simplify Labeling

LAKE FOREST, California, September 9, 2019 —Toshiba America Business Solutions simplifies labeling applications with the unveiling of its next-generation BA400 midrange, industrial thermal barcode printers.

Toshiba’s new printers combine speed (up to eight label inches-per-second) and high-print quality (up to 300 dots-per-inch labels) to support professionals in manufacturing, distribution, retail and healthcare.  The streamlined and durable chassis – available in both metal and rugged plastic models – allows for easy installation within even the most space-sensitive environments.  The design and simple operation enable consistent and continuous labeling output for mid-volume applications.

The BA400 printers incorporate intuitive elements for ease-of-use and low maintenance.  A top-loading design provides user-friendly media and ribbon replacement.  Parts lifecycle alerts and simple printhead and platen replacement increase uptime for logistics professionals.

The Toshiba printers also integrate the latest in USB, Bluetooth, Ethernet and Near-Field Communication (NFC) connectivity.  NFC connectivity enables BA400 printers to pair with other NFC embedded devices such as smartphones, handhelds and mobile computers.  Compatibility with Zebra ZPL®, Sato and Toshiba program languages allows easy emulation and seamless integration within existing warehouse and retail settings.

“We introduced our latest thermal barcode printers to simplify organizations’ labeling applications,” said Toshiba America Business Solutions Chief Marketing Executive Bill Melo.  “Toshiba’s intuitive functionality and next-generation technology accomplish this objective by empowering logistics professionals to operate more efficiently and effectively.”

Toshiba’s BA400 printers have a starting list price of $1,195 and are now available for purchase via authorized Toshiba resellers.  To learn more about Toshiba thermal barcode printers or to locate an authorized Toshiba reseller in your area, visit  A one-year return to depot warranty is standard with Toshiba’s BA400 and all other Toshiba printers.