Sony is shipping its new Blu-ray player and finally, the price is coming within reach of more consumers. The BDP-S350 is priced around $400 and is now available across the country at Sony Style retail outlets, sonystyle.com and other authorized Sony retailers.

The BDP-S350 supports BonusView (picture-in-picture), which is featured on select new Blu-ray Disc home video releases, and is also BD-Live ready, with an Ethernet port for firmware updates and access to Internet-based interactive content features. A firmware update enabling BD-Live is planned later this year.

It also features quick start-up mode improving the player’s boot-up time to approximately a few seconds, and offers an external port for local storage for BD-Live, allowing users to add an optional flash storage device (sold separately).

Since many consumers own extensive DVD movie libraries, the BDP-S350 incorporates Sony’s new Precision Cinema HD Upscale technology that converts standard-definition signals (480i) to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI. Additionally, the model also adds Sony’s new Precision Drive HD, which helps to detect and correct wobbling discs from three directions.

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