Signagelive’s deep integration with NEC Display Solutions ALP enables real-time digital signage content playback decisions and analytics, providing network owners with business intelligence. The NEC Analytics Learning Platform (ALP) Pro optimizes message delivery with automated content creation and recommendations for targeted customers using AI-based analytics, enabling retailers to customize their content based on age, gender, events and weather.
For retailers, NEC ALP and Signagelive deliver analytics and content personalisation that is normally reserved for e-commerce and mobile applications. The resulting real-time and contextual digital signage solution enables retailers to combat the face head-on the commercial challenges resulting from online retailers.
Signagelive has developed a deep integration with NEC ALP resulting in the following features:
- Integration of media to be soft triggered – assign and match media to each ‘soft trigger’ in NEC ALP and publish to Signagelive Players ready to be triggered.
- Verification of Media Delivery to Player – Media published from NEC ALP to Signagelive is verified as received by each Signagelive Player and reported back to NEC ALP.
- Real-time reaction engine – Signagelive has developed a real-time reaction engine that listens to ‘soft trigger’ requests from NEC ALP before determining what media asset should play next. Decisions can be received by each player up to the last 2 seconds of a currently playing media asset deliver real-time reaction to NEC ALP insights.
- Real-time Proof of Play – As each NEC ALP media asset is played a verbose log of the date and time of playback along with the media ID is sent to the NEC ALP platform for real-time proof of play reporting and analysis.
NEC ALP will deliver real-time triggers, and customers will continue to use the comprehensive media and management features of Signagelive including publishing of default and scheduled content, along with proactive monitoring of Signagelive players. Signagelive has developed support for NEC ALP utilizing BrightSign Players. Support for Signagelive’s Windows 10 IOT and Mac OSX players will follow. Here are more details.