In attempt to TRY and catch up to Christie Digital’s MASSIVE lead in in-theater advertising projection, NEC announced availability of the company new line of digital projectors, the NP1000 and NP2000, with NEC’s ADVASuite In-Theatre Advertising system. The NEC NP1000 and NP2000 are specified at XGA 1024 x 768 resolution and 3500 and 4000 ANSI lumens respectively. They have vertical and horizontal lens shift and optional accessories include five bayonet style lenses. They have integrated high-speed wireless LAN IEEE 802.11b/g via an optional wireless card, and are programmed with presentation, broadcast, data conferencing and training modes. Also included is integrated RJ45.
NEC describes ADVASuite In-Theatre Advertising as a complete turnkey solution for in-theatre advertising. The system includes multiplex server and screen servers playout device using CineCast software for automating advertising content for each screen in a facility.
As I stated earlier, NEC’s got a long, long road ahead of them. Christie virtually invented this space and is, so far, dominating it with almost a 70% market share of all pre-movie in-theater projection advertising systems.
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