NEC Display announced today the launch of VUKUNET, an ad serving platform for Digital out-of-Home (DOOH) networks, in the European market. All that the VUKUNET platform requires to transform screens into advertising media is an Internet connection. The new solution from NEC connects DOOH network providers to media agencies to simplify the entire working process for digital out-of-home campaigns. The platform is independent of all hardware and software, enabling seamless communication with VUKUNET for all content management systems and requiring no changes to existing infrastructures.

Germany and the UK are the first European markets to introduce NEC VUKUNET. Selected partner companies have already been testing the ad serving platform and the positive feedback so far from customers and European media experts will help drive the global spread of the solution.

OMG Outdoor, the Omnicom Media Group agency specializing in all out-of-home media, has already launched the first advertising campaign on VUKUNET in Germany. The customer is BRIGITTE, Germany’s leading women’s magazine. More than 607 branches of the supermarket chain EDEKA are now showing BRIGITTE ad spots across the country. Placed at entrances and tills or centrally positioned in the supermarket, the strategically placed monitors show the BRIGITTE ads via the VUKUNET system directly where purchase decisions are made. The ads borrow their design from the magazine’s own ad campaign.

The DOOH set-up for BRIGITTE gave cooperation between OMG Outdoor and Neo Advertising in marketing a DOOH network at more than 607 EDEKA branches throughout Germany.

Wonderworks Walkway Media Ltd. is VUKUNET’s first partner in the UK. The company operates a wide-ranging digital out-of-home network of more than 30 shopping centres across the country. Wonderworks Walkway Media Ltd. aims to have one of the largest DOOH portfolios in the country’s malls by the end of the year.

To see a video with more information on VUKUNET in Europe, click here: