NEC Display announced last week that channel partners will receive a recurring revenue stream from advertising if their customers register their digital signage networks on the VUKUNET platform. VUKUNET is NEC’s new initiative that connects network owners and operators of digital signage with advertising revenue, by giving advertisers and agencies an easier way to buy place-based, digital out-of-home (DOOH) advertising.

VUKUNET combines free content management software (CMS) that runs on a PC driving the screen content, with a Web-based advertising platform that connects all digital signage networks so that ad placement, proof-of-performance and payment are centrally managed and automated. rAVe DS covered VUKUNET in detail in our November issue here:  http://www.ravepro.com/digital_signage/issues/2009/11/index.html#t0923

To enroll in the program, VARs need to be a part of NEC’s Partner Net site, participate in the VUKUNET training and sign a VUKUNET reseller agreement. Details are available at www.necdisplay.com/partners