Digital signage software pioneer Navori Labs launched Aquaji — an AI-driven marketing analytics software for improving the customer experience in physical environments, including brick-and-mortar stores, restaurants and shopping malls, and enhance digital out-of-home (DOOH) advertising. Aquaji counts unique visitors and gathers demographic data, length of stay, wait time and attention span KPIs over segmented time slots spanning from hours to months. According to Navori, Aquaji helps businesses understand consumer habits and profiles, create new opportunities for growth and profitability through stronger visitor engagement, and support a more thorough business intelligence ecosystem.
Aquaji identifies and recognizes each visitor while protecting visitor anonymity using face and body detection and coding instead of facial recognition. A unique key for each individual, created through aggregate data (attributes), ensures that Aquaji can distinguish between staff and customers, with no duplicates or false positives. This provides marketers and store managers with reliable and comparable data to measure performance in physical spaces. For example, retail chains can apply Aquaji’s data to strategize product placement decisions, measure advertising campaign appeal and allocate human resources assets.
Businesses that monetize their networks with Aquaji, along with their advertisers, can also access anonymized audience demographic data, visitor attributes and ad impression metrics that help them precisely calculate efficiency ratios. Aquaji’s native API will also send audience information to programmatic platforms that help advertisers re-evaluate ad content and placement decisions, and access data to feed their internal business intelligence platforms and data science systems for deeper analysis.
Businesses that use Aquaji for marketing analytics can also utilize integration with Navori QL digital signage software. When paired, businesses can more effectively target the right content for audiences using QL’s context-aware digital signage automation, and make adjustments based on programmed scenarios and live camera feeds.
Aquaji includes setup with new or existing security cameras, and is immediately available for cloud deployment. An on-premise version will soon follow, providing users with two marketing analytics solutions to serve everything from single-site systems up through to the world’s largest DOOH networks.