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MultiTouch Announces Bloomberg Installation

multitouchpicNew York, NY – June 11, 2013 – MultiTouch Ltd., the world leader in modular multi-touch LCD screens for large-scale displays, has announced the use of its cutting-edge technology in a stunning installation for Bloomberg’s offices in New York. The digital kiosk, or The Hub, uses the world’s most sophisticated interactive multi-touch technology to transform Bloomberg’s lobby area, making for a more dynamic and engaging space.

Realized by Engage Production Ltd., a leading London firm of specialists in interactive technologies for branded environments, The Hub displays live Bloomberg data, topical news and messages on an interactive, multitouch table – a 55” MultiTaction Cell display manufactured by MultiTouch Ltd. Standing on a pedestal made up of several tubular lights which change color in response to the color of the content displayed on the surface, The Hub is accessible from all sides. The MultiTaction Cell processes an unlimited number of concurrent touches so that any number of users around The Hub can operate it. The device runs MultiTouch’s latest Hybrid Tacking firmware that repels ambient light which can cause interference.

“We’re so proud that a huge household name like Bloomberg has chosen one of our products,” explained Hannu Anttila, vice president of business development at MultiTouch. “The Hub allows visitors to interact with their environment and underscores Bloomberg’s leadership in the fast-paced news industry.”

Steve Blyth, managing director of Engage, commented, “The Hub is just one part of a fabulous installation that we are proud to have created for Bloomberg. It’s colorful, it’s interesting, and thanks to the interactivity delivered by MultiTouch, it adds to the dynamism of the whole area.”

Michael Eisenreich of Bloomberg’s digital marketing team added, “The looped footage and the constantly changing color of the LED legs all make The Hub a visually-captivating piece. Add to this the facility to play, and you have an installation that engages visitors and promotes the concept that Bloomberg does things differently from its competitors, and incredibly well.”

Due to the success of the New York installation, Bloomberg is considering similar projects for its offices in Tokyo, San Francisco and Frankfurt.

For more information on MultiTouch, please visit  www.multitaction.com

About MultiTouch Ltd
MultiTouch is a leading developer of interactive display systems, based on proprietary software and hardware designs. The company is headquartered in Helsinki, Finland, with U.S. offices in Silicon Valley, California, New York City and an office in Singapore. The company’s systems are currently in use in more than 50 countries around the globe. For more information, please visit www.multitaction.com.

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