MultiTouch Adds Personalization to Digital Signage with Codice
MultiTouch Ltd. has debuted the MultiTaction Codice. Personalized for each user in the form of a 2D barcode, Codice allows all digital signage, and other interactive display users, to send content directly to their emails just by using their personal ‘Codice’ marker. An interactive display can simply read the 2D barcode to show, send and receive information resulting in a highly personalized digital signage experience.
Codice is based on MultiTouch’s proprietary Enriched Reality technology and can be printed on any object such as cell phones, tickets, loyalty program cards or visitor badges. They can even be printed at home and used with any Codice-enabled interactive display. By briefly showing the Codice marker to the display, the content shown is automatically sent to the email address that the content owner has assigned to that specific marker. This transaction is also recorded so the content owner has a real-time view of their clients’ interests.
Each Codice marker is unique and every individual has their own, personal code that is used to send content or to identify the user for personalized and exclusive content. Codice markers are managed by the content owner that can integrate the Codice information into any CRM or loyalty program they are using. The uniqueness of Codice markers is controlled by MultiTouch DRM Server that guarantees that the same code is never in use by more than one person. MultiTouch DRM Server has a capacity for over four billion unique codes.
The Codice brings two improvements over existing interactive methods — the cost is low, and instead of a generic page or email that a QR code launches, the content can be personalized and identify the user.
The content owners plug into MultiTaction Codice service by purchasing Codice licenses that are added to their existing CRM or loyalty program. Whenever a MultiTaction interactive display detects a Codice marker, the Codice application does an SQL query to the client CRM system and retrieves an email address or other personal information for the Codice marker shown.
While unique MultiTaction Codice markers are controlled by MultiTouch’s DRM server, MultiTouch also offers an entry level system that comes free of charge with MultiTaction displays.
MultiTouch Codice is now available for orders. For more information, click here:http://www.multitaction.com
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