Mood Media Joins DPAA
Mood Media, headquartered in Austin, Texas, is an on-premise and connected media solutions company dedicated to elevating the customer experience. The company provides in-store media solutions that help businesses connect with their customers, enhance their brand image and increase sales.
Barry Frey, president and CEO of DPAA, said, “Mood Media does a great job of creating greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions. We welcome them to our community of members.”
Paul Jankauskas, senior vice president of content platforms at Mood Media, said, “This week’s Video Everywhere Summit is a great example of how DPAA brings together the digital out-of-home and advertising communities to discuss mutual interests, industry trends and other important issues. We are pleased to now be a part of this esteemed group and look forward to once again working with Barry and his team, and supporting its many initiatives.”
The setting for today’s announcement, DPAA’s annual global Video Everywhere Summit, is being held as a livestream production over three days from Oct. 13-15, 11 a.m.-2:30 p.m. EDT each day. Content pillars for the OOH industry’s tent pole event include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion and 3) Globalization of Media and Brands, with additional content showcasing the growth of digital out-of-home advertising.