Kolbermoor, Germany – September 2013…  Molden Media, provider of systems, graphic design, software and services for the global television production industry, will officially introduce their new software product M2Control at IBC. This template-based playout and control system bridges the gap between data source and graphics engine. M2Control is already in use at the Russian HSE24-subsidiary ShoppingLive, with other HSE channels to follow soon.

Molden Media has specialized in developing modular applications for existing broadcast environments to enhance the viewer’s experience as well as the broadcaster’s efficiency. Following this motto, M2Control functions as a link between data sources, automation systems and real-time graphics engines, and makes it possible to easily populate existing graphic templates with information from virtually any source. Via a custom user interface, operators can make last minute changes and manually take the graphics to air. The system can also operate in a fully automated manner, with pre-scheduled shows and rundowns.

Additionally, enhanced logic functionalities allow for the adjustment of the graphical scenes according to the information from the data source. In these cases, M2Control supervises the information coming in and triggers commands to alter the graphic templates in real-time.

The first broadcaster to use M2Control in live production is the Russian channel ShoppingLive, the newest member of the HSE24 family. M2Control also includes flexible monitoring and logging functionalities, which keep track of every graphic that goes on air, including the content and other metadata. This information is later used to evaluate customer behavior and product performance depending on the graphical content.

Molden Media will demo M2Control at IBC 2013 in Amsterdam. Next to playout and control applications, Molden Media also has other products on display, such as M2Social, which allows for the easy search of social media platforms and the implementation of relevant comments and tweets into a live broadcast. M2Social now integrates with the new social asset management tool SAM and the social engagement experts from Mass Relevance. Both these collaborations are to provide broadcasters with a more extensive social media experience through M2Social.

Additionally, Molden Media will be present at the booth of their partner Vizrt, hall 7, booth 7.A10 where they will exhibit the system health monitoring software VizSecure and the their M2Touch product line for easy implementation of multi-touch applications into the broadcast studio.

Molden Media offers turnkey solutions for real-time broadcast graphics, design creation, project conception, project implementation and integration. Our product portfolio includes on-screen graphics design, multi-touch screen solutions, and dedicated workflows. Our clients include BBC, FOX, HSE24, NHK, QVC, Sky, ZDF, and many other international broadcast networks worldwide.