The author of “Leadership Isn’t for Cowards” — who was a big hit at the NSCA 2020 Business & Leadership Conference — will kick off the Pivot to Profit Virtual event in September with an updated message about leading in turbulent times.

When Mike Staver addressed integrators for the first time, it was just before the North American market became entrenched in the COVID-19 crisis. His closing keynote at NSCA’s Business & Leadership Conference on Feb. 28, 2020, was likely the last in-person presentation many integration company leaders attended.

Staver will reconvene with integrators when he delivers the opening keynote at NSCA’s 2020 Pivot to Profit Virtual, which takes place on Sept. 22-23.

Register for 2020 P2Pv here.

The keynote, “The Leadership Challenge During the Most Unpredictable Time Ever,” zeroes in on integration company leaders’ unique obstacles.

“I’m excited to talk to the audience about not what’s changed, but the practical things we need to deal with,” Staver said. “How do we balance needs to keep the business safe with keeping the business moving forward. What is a leader’s part in that?

Company leaders are struggling with “how to remain relevant in a world that’s constantly shifting,” he adds. “I’m really excited to be able to give the group some very specific steps and actionable items they can use immediately when Pivot to Profit Virtual is over.”

Indeed, the integration industry is faced with trying to predict the future in the middle of a whirlwind. We face key questions on how to staff to meet client expectations, how to deliver advanced services in uncertain times, and how and where to find revenue to finish this year strong — and go into 2021 stronger. This session offers tips for integration company leaders.

“The timing to bring Mike back is perfect. His message on the psychological impact on our workforce is so profound,” said Chuck Wilson, NSCA executive director. “Strong leadership during crisis situations is crucial, especially as we look forward. He was fantastic at BLC; while not our typical P2P presenter, we felt that the level of stress, mental fatigue and engagement issues members are reporting has made it necessary to bring Mike back. Plus, we all get to experience the remarkable presentation skills of the recently acclaimed, number one trainer in the world, according to Training Magazine. This is truly a must-attend session.”

From Staver, 2020 P2Pv attendees will learn:

• The four stages of crisis and how to adapt your leadership
• Why a return to normal is unlikely — and what to focus on instead
• How to diagnose and treat the aftermath of a storm, turbulence, or crisis
• The steps to managing the effects on you

Pivot to Profit Virtual (P2Pv) is the low-voltage integration market’s original and leading business transformation event. Although business transformation is always an important priority for the evolving integration market, the stakes are even higher in 2020. NSCA’s 2020 P2Pv is well positioned to support integration companies as they recover from the impact of the crisis and reposition for success in an evolving market. It is powered by the rAVe LAVNCH Platform.