As part of a broad initiative to boost its presence in the high-end residential cinema market, Meyer Sound has signed on as a Platinum Supporter of the Home Technology Association (HTA). This new commitment to the HTA underscores an accelerating acceptance of Meyer Sound’s leading-edge professional audio products and technologies in upscale residential settings.
“We are excited to support HTA and its mission of providing a no-compromise private cinema experience,” says Miles Rogers, Meyer Sound’s business development manager for cinema and content creation markets. “The quality of a private cinema sound is not defined solely by the loudspeakers, but by the sum of all the components coming together — from the room build through final calibration. When all these pieces fit together perfectly, you have a VIP ticket to sit shotgun with the director in Hollywood and experience the film exactly as it was intended. Today, HTA is a key to making that happen.”
In a largely unregulated marketplace, the Home Technology Association’s rigorous certification program is the first and only industry standard of excellence for home technology design and installation. Each company must meet more than 60 points of evaluation for certification in one of three tiers: Estate, Luxury and Foundation. Certification gives full assurance to all parties involved — architects, interior designers, builders and homeowners — that the project will be completed on budget and to complete satisfaction.
“The HTA certification program does an outstanding job of vetting and qualifying integrators,” says Daniel Rivera, Meyer Sound US sales manager for the West. “And they took it one step further by creating a budget calculator that matches the project to a qualified integrator who is up to the task.”
In recent years, Meyer Sound monitoring systems have been widely adopted in premier film sound post-production facilities around the world. As more and more film industry creative professionals wished to “take the sound home,” Meyer Sound emerged as a leading provider of systems to many film industry luminaries, and this success has migrated into the wider upscale private cinema market.
The company offers a full line of cinema products and solutions for applications of all scales, from the Bluehorn System full bandwidth studio monitor, Amie Systems, and Acheron screen channel loudspeakers to the new Spacemap Go spatial sound design and live mixing tool and Constellation acoustic system.
In 2021, Meyer Sound announced a breakthrough for both the post-production and private cinema markets with the introduction of the Ultra Reflex sound solution for direct-view displays. For the first time, Ultra Reflex allows viewers to experience the superior image of direct view displays while still enjoying precise localization and full fidelity from the screen channels.
Following on the Platinum level of support for HTA, Meyer Sound plans additional initiatives, partnerships and associations later in 2021 to further strengthen its position in the private cinema market.