There’s a running inside joke in this industry about how many technology companies say McDonald’s is a client — often based on a small pilot project with a local franchisee that no one at head office even knows about.

But I’d suggest Brazil-based Megamidia Group can make that assertion with a straight face, now that it is rolling out a staff-facing corporate TV network that will link every Golden Arch site in that country, to start.

The project is a long-term communications initiative driven by Arcos Dourados, which is the largest operator of McDonald’s restaurants in Latin America and the fast food giant’s biggest franchisee on the planet. The Corporate TV network is initially being rolled out to 600 locations in Brazil. The objective is staff training and overall corporate communications needs.

“We’ve been collaborating with McDonald’s for many years, delivering customized, in-store music programming that enhances their in-restaurant customer experience,” says Celso Hey, Megamidia’s President and CEO. “Our new Corporate TV initiative is a natural evolution of our positive working relationship.”

The content will be moved around by satellite.

Arcos Dourados has more than 80,000 employees, more than 1,750 company-operated McDonald’s, and another 1,300 dessert centers (whatever that means) and 267 McCafé locations. This is across from Mexico, through the Caribbean and all the way south to Argentina.