McDonald’s Cook to Present “2016: A McDonald’s Digital Menu Retrospective” at Digital Signage Expo 2017

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Rick Cook, US IT Restaurant Solutions for McDonald’s, will present a session at DSE 2017 entitled, “2016: A McDonald’s Digital Menu Retrospective.”

This general conference session is part of the Seminar Program at DSE 2017 designed specifically for End Users in the Restaurant Sector.

To be presented Wednesday, March 29 at 2 p.m., this session will cover what went right, what went wrong, and what could have been done better. Attendees will:

• Learn what it takes to deploy digital menu boards at the scale of McDonald’s. • Discover the challenges of managing content for the largest QSR digital signage platform in the world. • Learn from our mistakes: What we would have done differently knowing what we know today.

“As the digital landscape continues to change, McDonald’s strives to be a modern and progressive technological leader in the QSR space,” said Cook. “A primary focus in 2016 was upgrading from classic back-lit front counter menus, to more sleek indoor digital menu boards. The platform allows McDonald’s to highlight our food quality and promotional offerings in an appealing and modern way. Deploying to over 10,000 locations over the course of one year had a significant positive impact on our customers and our brand, but deploying at the scale of McDonald’s also presented some interesting challenges.”

Registration for DSE’s Wednesday Restaurant sector session “2016: A McDonald’s Digital Menu Retrospective,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at