MAXHUB announced the appointment of Matthew Parsons to the newly created position of marketing manager. As marketing manager, Parsons will focus on the company’s website, newsletters, email and social media endeavors. He will also contribute to various initiatives with the head office in China and will help generate ideas and programs designed to increase company awareness at tradeshows and related events. He started with MAXHUB in April 2022 and will be based in Irvine.
Parsons has served in a variety of capacities for Ameris Bank, where he gathered and organized information that could be used for website content and social media initiatives as part of his marketing responsibilities. His efforts resulted in numerous successful campaigns during his time with the organization. Prior to this, he was the IT and PR manager at Ideal Services NW, which specializes in plumbing, electrician and handyman services. He was also the project manager / marketing and web administrator for Maxon Paving, during which time his efforts were nominated for “Best Marketing Video” for the 2018 FCP Award.
Reflecting on his new role with MAXHUB, Parsons offered the following thoughts, “I am excited to be a part of the MAXHUB team. I have a huge respect for the AV industry and the products that CVTE produces. The digital signage, UC line, and conference solutions that are being made have a great impact on society, and I am happy to see my marketing efforts be part of that. I see a huge growth opportunity inside of this industry as well as to sharpen my skills even further. I look forward to broadening the stroke on our social media front, and making our brand stand out to end users and clients alike. The task in front of me is big, and I know that my skills in digital illustration will be of vital importance in taking this company to the next level.”
Sam Malik, director of sales and marketing for MAXHUB throughout the United States, is equally enthusiastic about Parsons joining the company’s efforts, “Although he may be new to the Pro AV space, I believe Matt’s work experience makes him well-positioned to evaluate market conditions, identify and seize opportunities, and help us fine-tune the company’s marcom efforts. All of us on the MAXHUB team are glad to have him with us and we wish him a most sincere welcome. I have every confidence he will do well.”